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Fast-paced, real-world sales training products from Business 21 Publishing help sales professionals develop world-class selling skills – while respecting your time and intelligence. Sales training solutions include: desktop training modules, audio conferences, guides, special reports and newsletters in the areas of sales prospecting, price negotiations in sales, closing sales, cross-selling, up-selling, goal-setting for salespeople, sales referrals, sales networking, strategic selling, consultative selling, value-added selling, selling to large companies and selling to C-Level executives.

Account Management: Building Loyalty, Relationships and Profits

Cold Calling: How to Eliminate Rejection and Win More Sales

Customer Retention: How Top Sales Professionals Earn Long-Term Accounts

Discovery: The Five Whys Technique to Uncover Hidden Customer Needs

Effective Closing: Converting Prospects to Paid Accounts

Negotiating & Closing for Sales Professionals

Overcoming Sales Objections

Price Objections: Four Secrets Prospects Will Never Tell You

Prospecting: The Keys to Keeping Your Sales Funnel Full

Sales Discovery: Finding Needs that Drive Buyer Decisions

Sales Management Essentials

Selling to the C-Suite: How to Win Support from Top Executives

The Sales Professional's Strategic Answer Book

Leadership Essentials for Supervisors: Building the Foundation for Success

The Essentials of Navigating Difficult Conversations With Employees

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