Sales

Fast-paced, real-world sales training products from Business 21 Publishing help sales professionals develop world-class selling skills – while respecting your time and intelligence. Sales training solutions include: desktop training modules, audio conferences, guides, special reports and newsletters in the areas of sales prospecting, price negotiations in sales, closing sales, cross-selling, up-selling, goal-setting for salespeople, sales referrals, sales networking, strategic selling, consultative selling, value-added selling, selling to large companies and selling to C-Level executives.

Account Management: Building Loyalty, Relationships and Profits	Cold Calling: How to Eliminate Rejection and Win More Sales	Customer Retention: How Top Sales Professionals Earn Long-Term Accounts
Discovery: The Five Whys Technique to Uncover Hidden Customer Needs	Effective Closing: Converting Prospects to Paid Accounts	Negotiating & Closing for Sales Professionals
Overcoming Sales Objections	Price Objections: Four Secrets Prospects Will Never Tell You	Prospecting: The Keys to Keeping Your Sales Funnel Full
Sales Discovery: Finding Needs that Drive Buyer Decisions	Sales Management Essentials	Selling to the C-Suite: How to Win Support from Top Executives
The Sales Professional's Strategic Answer Book	Leadership Essentials for Supervisors: Building the Foundation for Success	The Essentials of Navigating Difficult Conversations With Employees