Price Objections: Four Secrets Prospects Will Never Tell You

Prospects aren’t shy about asking you to lower your price. Why? Because it almost always works. They count on the fact that sales reps are often quick to cave in on price.

But for many buyers, lowering your price sends a message that you’re not confident you can deliver on what you promise and that you shouldn’t be trusted.

That’s why we created Price Objections: Four Secrets Prospects Will Never Tell You. This program offers valuable insights on what drives a typical customer’s approach to price negotiation – and what you can do to avoid caving in.

Preview this program now.

Price: $199.00

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The truth about price negotiation

Most customers and prospects aren’t sales experts. But they are experts in buying products. Over the years they’ve bought products and services from dozens of vendors. Many of them have negotiated hundreds of deals with salespeople.

They know how to play the game and they’re not shy about squeezing you beyond the point of profitability.

Fortunately, you can take steps hold firm on price without chasing potential customers away. In fact, denying price concession requests the right way can actually win you more business.

In this program viewers will learn:

Four secrets that buyers will never reveal to you about price objections … because if they did, they’d lose the leverage they need to beat you up on price
The ONE factor in any sales negotiation that lowers the importance of price
The ONE quality that distinguishes good price negotiators from bad ones

This module works because it’s:

Short – just about 7 and a half minutes long – so even your most impatient reps will watch it
Focused - It delivers a single “aha” that will change behavior
Perfect for both team and individual training sessions. The module includes:

A concise desktop learning module - perfect for kicking off meetings
Handouts for following along and taking notes
A Meeting Leader's Discussion Guide to help you direct meaningful follow up conversation and reinforce the message
A Summary Sheet participants can hang by their desks for quick review
And a Quiz (online and printable versions) that reinforces the training and allows you to track how well your reps internalized the concept

With this program your reps will learn what it takes to stand firm on price and win more high-profit business.

Remember: If you're not happy with this resource, for any reason, simply return it for a full refund. No questions asked.