COURSE DESCRIPTION: Customers are cautious these days and you’re seeing fewer RFQs than before. So if you’re smart you’re enhancing your value proposition and going after your competitors’ accounts, right? NEWS FLASH: Your competitors are thinking the same way you are. They want to steal YOUR accounts.
Don’t let it happen. The key is not to have “accounts” – because accounts are easy to steal. Instead, build and fortify “relationships” with existing clients. That’ll make it much tougher for your rivals to take them away. Added benefit: Relationships lead to bigger orders, more repeat business, and a flood of referrals for new deals.
The bottom line question every salesperson needs to answer is, “How strong are your relationships with your current customers and prospects?” Are you perceived as a peddler or a partner? When you are seen as a resource, customers call you for help and advice and don’t ask for your lowest price. Begin that process of positioning your expertise today. You’ll immediately differentiate yourself from your competition and make bigger sales.
Join us for this 60-minute webinar, where selling expert Chris Lytle will explain to sales rookies, veterans and managers:
- How to determine how strong your current relationships are and how to take them to the next level
- How to quickly earn the trust and respect that are the basis of solid relationships
- The three secrets of successful relationships and why your clients need to hear them from you
- Why you build credibility with customers when you understand your own feelings about change and the economy, and can use that knowledge to position what your customers are going through
- Why your biggest competitor isn’t who you think it is
- How to avoid the #1 mistake salespeople make with buyers, and immediately differentiate yourself from your competition.
ABOUT THE SPEAKER: Chris Lytle is a recognized expert in the sales development field. He’s the author of the best-seller “The Accidental Salesperson.” Chicago Tribune Media rated Chris’s book one of the Top 10 Career Books as soon as it hit the shelves. His lively, interactive keynote speeches and seminar presentations cover all facets of the sales process, including framing the issues for your prospect, selling the concept before the product, controlling the focus of the meeting and more.
 MONEY-BACK GUARANTEE: We're so confident you'll get what you want out of this conference that we'll refund your full fee if you’re not satisfied. It's risk-free.
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