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The kit contains:
Research clearly shows what adult learners DON’T want – long, content-heavy training events. Adults just can’t sit for extended periods absorbing training material. What do they want? Chunks. The research says you’ll get high engagement and high knowledge retention if you structure training events in short segments that focus on ONE thing, not three, or four or five. That’s why Prospecting is made up of three short modules (each less than 10 minutes) that focus on how to develop the skills sales professionals need to keep their sales funnels full. These programs are short but meaty. They’re simple but never simplistic. They’re designed to give your reps a highly-potent dose of training, and then quickly get them back to their real job – selling! Here’s a summary of what you’ll get in the three rapid learning modules: Cold Calling: How to Nail the first 20 seconds and Engage your Prospect Cold-call reluctance plagues many salespeople. That’s no surprise, because when you do cold-calling the wrong way you get repeatedly rejected, which takes a huge toll on morale. The good news is that there’s a right way to cold call that dramatically reduces the likelihood that you’ll be rejected, which means you’ll make more calls, keep the sales funnel full, and close more deals. The key: It’s all in the way you handle the first 20 seconds of the call. In just nine minutes, this Quick Take will show you a proven technique that’ll turn your attitude about cold-calling on its head. (Length - 9:18) Avoiding the "Yes Trap": Building Trust With Prospects and Customers You can offer the highest value, the lowest price, the best service. None of it matters unless you first win your customer’s trust. But trust takes time – time you don’t always have … and that’s what leads many sales people into the “Yes Trap” – and it crushes their credibility. In this Quick Take, you’ll learn what the “Yes Trap” is, why it snares so many salespeople, and a counterintuitive technique to avoid it and instantly build trust and credibility. (Length - 8:41) The Magic Question to Disqualify Non-Buyers The most successful salespeople are way too busy to waste time with non-buyers. That’s why when cold-calling they carefully think through a script designed to tell them as quickly as possible how likely a prospect is to become a customer. In this program you’ll learn “The Magic Question” that will allow you to quickly place prospects into one of four categories, and help you focus your precious time and energy on those most likely to buy. Your increased efficiency will transform your sales results. (Length - 7:45) Prospecting: The Keys to Keeping Your Sales Funnel Full works because each module is:
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