COURSE DESCRIPTION: Internationally renowned safety expert E. Scott Geller will explain what it takes to create a workforce that “thinks safety” both on the job and off. He’ll explain why a lot of common-sense notions may be hurting your safety efforts. For example:
- Why the assumption that “attitude determines behavior” is a half-truth and not particularly useful as a framework for injury-prevention strategies.
- Why trying to motivate people using group statistics such as “recordable injury rates” and “workers comp costs” can be counterproductive.
- Why terms such as “behavior modification,” “loss control” and “compliance training” are failure-oriented and de-motivate employees.
Dr. Geller will also reveal the “secret” to genuinely changing the attitudes that lead to accidents and injuries – and cost both your company and your employees dearly.
This research-based presentation will answer the following questions:
- What is an attitude and how does it relate to behavior?
- Why do so many of the current approaches to injury prevention attract limited attention from employees?
- When do scare tactics work to improve attitude and get more involvement in injury prevention?
- Why is it better to seek success rather than avoid failure, and how is this related to safety attitudes?
- What is the real definition of "empowerment" from a worker’s perspective, and how does understanding this definition impact attitude?
- What kinds of safety goals promote the best attitude and the most involvement?
- What is the most important question a person should ask with regard to safety and injury prevention?
ABOUT THE SPEAKER: E. Scott Geller, Ph.D., has authored more than 350 papers and 75 books or chapters addressing the development and evaluation of behavior-change interventions. Dr. Geller is a Senior Partner at Safety Performance Solutions and an Alumni Distinguished Professor at Virginia Polytechnic Institute and State University.
His recent books include People-Based Safety, The Participation Factor, The Psychology of Safety; Working Safe; Understanding Behavior-Based Safety; Building Successful Safety Teams; The Psychology of Safety Handbook; and the primer, What Can Behavior Safety Do for Me? Dr. Geller is Associate Editor of “Environment and Behavior”, and consulting editor for “Behavior and Social Issues”, the “Behavior Analyst Digest” and the “Journal of Organizational Behavior Management.” His clients have included Allied Signal, American Standard, ARCO Chemical, AT&T, Bayer, Bechtel, BF Goodrich, BHP Copper, Cargill, Coca-Cola, Ford, and GM.
MONEY-BACK GUARANTEE: We’re so confident you’ll get what you want out of this conference that we’ll refund your full fee if you’re not satisfied. It’s risk-free.
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