COURSE DESCRIPTION: It's impossible to overstate the importance of communicating effectively in sales presentations. Prospects aren't just buying product. They're also buying YOU. Or, if your presentation skills aren’t as good as your rivals', they’re NOT buying you.
A sales presentation is an audition. You succeed if you connect with your audience, if you push the right emotional buttons. Problem is, there are dozens of ways you can fail to connect, or push precisely the WRONG emotional buttons and break a connection you worked hard to establish.
Our speaker Andrew Gilman will focus on seven classic presentation mistakes that even seasoned veterans often make. And he'll reveal communication strategies that enhance your sales messages so they resonate more powerfully than your competitors'.
We're talking about complex - but very learnable - communication skills here, and if you master them you'll have unlimited potential in Sales. In this conference you will learn:
- The seven biggest mistakes salespeople make in presentations
- How using facts and figures that you think are powerful and persuasive can backfire and actually HURT your credibility
- The ONE insight that allows you to truly connect with your audience (and why so many sellers overlook it)
- How a quick review of the daily newspaper can give you ammunition that can transform a presentation
- The discipline of creating “sticky” messages that people remember long after you’re gone.
- The “bridging” technique for credibly answering tough questions and reinforcing your most important messages
- The dynamics of personal charisma – how you can generate it in a presentation and use it to build a sustained relationship
- Why in every sale you’re actually making TWO sales – and how to make sure you succeed at both.
ABOUT THE SPEAKER: Andrew Gilman, president and CEO of CommCore Consulting Group, is an attorney and award-winning journalist with 25 years’ experience as a communications strategist. He co-authored the best-selling book "Get To The Point" (Bantam 1990). Recently he was selected as Educator/Trainer of the Year by PR News. His copyrighted training innovations include the Two-Minute Talking Memo and The Art of the Sound Bite. He frequently trains sales and other executives on the art of effective presentations.
MONEY-BACK GUARANTEE: We're so confident you’ll get what you want out of this conference that we'll refund your full fee if you’re not satisfied. It’s risk-free.
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