COURSE DESCRIPTION: The economy is improving, your company is back on track and you’re at least thinking about recruiting again. If you post ads in Monster and CareerBuilder you probably think you’re using state-of-the-art online tools. But guess what? You’re not. Today, the cutting edge of recruiting is social media, particularly the Big 4 – Facebook, Youtube, Twitter and Linkedin. And it’s changing so fast you could blink and miss out on a key trend.
If you’re serious about finding the best talent, and if you’re not up to speed on how social media can be used as a recruiting tool, this course is a must. We’ve asked one of our top-rated speakers, Valerie Grubb, to help you navigate the complex world of Web 2.0 and show you how traditional recruiting methods are being used in nontraditional ways in social networking sites, virtual job fairs and contextual ad placement.
You will learn:
- How traditional job search engines like Monster.com and Careerbuilder.com are continually evolving to stay current and help jobseekers and employers connect
- Why using social media is critical in today’s environment, even if you’re not presently recruiting talent
- How to use blogs and podcasts to attract attention and dialogue with the most qualified candidates
- Examples of how cutting-edge companies have found job candidates by using Facebook, Twitter, LinkedIn and YouTube.
- What other options exist beyond the Big 4 social networking sites and what’s next on the horizon.
ABOUT THE SPEAKER: Valerie Grubb is a senior Operations and Human Capital executive, adept at managing major corporate initiatives in high-growth, complex work environments. Most recently, Valerie stepped away from key roles within major corporations to found her own company, Val Grubb & Associates, Ltd., in response to the increasing demand for her expertise, on a consulting basis, in Operations Management and Training that supports talent/leadership development for corporations and trade associations. Previously, Valerie served as the Vice President of Strategic Operations & Initiatives at NBC Universal. In this capacity, she oversaw business development opportunities within the Media Distribution Services group, including the sale of several NBC properties. In addition, Valerie spearheaded quality initiatives in preparation for the 2008 Olympics in Beijing, China.
 HRCI CERTIFICATION: This program has been approved for 1.0 recertification credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage.
 MONEY-BACK GUARANTEE: We're so confident you'll get what you want out of this conference that we'll refund your full fee if you’re not satisfied. It's risk-free.
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